Navigating tech's new era.
The tech industry is going through a profound transformation.
The "growth at all costs" mentality is now outdated.
Today, it's about creating resilient, revenue-generating businesses built for long-term success.
I provide the customer insights, go-to-market strategies, and internal alignment you need to stand out.
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And thrive.
What I do.
​I help your start-up meet its market and grow using the most efficient product marketing tactics and strategy.
Discovery
Customer, competition, industry: find the insights that will guide your product towards market leadership.
Product launch & Go-to-market
Nail your positioning sweet spot and stand out in key market segments.
Sales and Marketing Enablement
Provide your teams with the resources they need to generate more leads and revenue.
PMF Discovery
Iterate on your Ideal Customer (ICP) and your personas using customer interviews.
Product Marketing Roadmap
Define and deploy your first Go-to-market strategy and product marketing initiatives.
Early-adopter Acquisition
Create a lean marketing plan focused on getting your first user quickly.
Starter kit
Design your first assets, such as landing pages, email campaigns and sales pitch.
Positioning and messaging
Become the "obvious" choice for your customers in critical market segments.
Product Launch kits
Define comprehensive launch playbooks, including acquisition and content strategies per channel.
Churn and Win-Loss Analysis
Optimise your customer journey to increase your conversion rates and customer Life-time value (LTV)
Sales Enablement
Equip your sales team to master products and boost their closing rates (battlecards, trainings).
What founders say.
Customer Centricity.
I help you create a product your users are willing to pay for and a narrative they resonate with. ​
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How? By ensuring their voice is at the core of the decision process. From the product development to your promotion strategy.
Ideas are great – they are worthless without execution.
I believe in getting things done, fast. I focus on result-driven iteration, and stay away from fancy strategies that look good on paper.
Execution over ideation.
Empowering people.
My role is to build bridges.
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It's not just about creating one pagers, frameworks and benchmark ; it's about giving sales, product and marketing teams the knowledge and resources they need to succeed.
Let's accelerate your business!
Curious to learn more?
Let's talk about what keeps you up at night!
Schedule a 20 minutes free consultation today.